Muhammad Ali Center

PROJECT SCOPE

Brand Strategy and Messaging, Website, Social Media, Content Marketing, Branded Space, Internal Communications

SUMMARY

The Ali Center, as a non-profit, needed to better leverage the Muhammad Ali brand online. Client also wanted a brand strategy that would bridge the gap between Muhammad Ali the boxer of the past, and the humanitarian celebrity of today.

We first created a new brand strategy that clearly recognized the Core Brand Culture of the Muhammad Ali name. A new website was designed along with a digital identity for the Generation Ali social responsibility brand. We also launched multiple social media platforms to target different demographics that would eventually drive traffic to the Ali Center itself and made recommendations to bring their new brand to life in their space.

All of our work was based on the internal culture and goals at the Center and we worked closely with the team to execute against their core goals and objectives.

RESULTS

Envision was recognized for its work on the Ali Center's website with the International Academy of Visual Arts Communicator Award.

“Envision walked our entire organization through a clear and thorough process that has revitalized the identity of the Muhammad Ali Center. They identified our strengths and marketing challenges and developed a well-constructed plan to re-brand the Ali Center. From simple presentation formats to an award winning website design, Envision has helped the Ali Center achieve our goal of increasing awareness and accessibility to the legacy of Muhammad Ali. Envision also developed an effective social media strategy that has enabled us to engage with new and younger audiences in more meaningful ways. Envision has truly helped set the course for the Muhammad Ali Center to inspire the world to Be Great and Do Great Things!” — Mike Guyer-Wood, Chief Mission Advancement Officer

Liz Zurek Beaudry