Brand Culture

Transform your entire organization with a well-developed culture that's aligned to your business goals. Get customers to love your brand and your employees to live it. Using MDNA Cloud, we measure your organization's culture, develop a Brand Culture strategy, execute based on goals, and ultimately measure the results.

Overview

Winner of over 40 industry awards, Envision has long been recognized for it's strategic approach and creative work in brand strategy and marketing communications across North America. Now, we're offering a complete service area that focuses on building your brand by building your internal culture. 

Good things happen when there's alignment between your external brand and internal culture. We develop strategies for that alignment.

Services

MDNA CLOUD ASSESSMENT

Includes two-part assessment that measures:

  • Motivational Gifts of Employees

  • Five dimensions of employee engagement

  • Six dimensions of culture 

BRAND CULTURE PLAN*

Based on the results from the MDNA Cloud assessment, we develop a Plan that aligns to your business goals and ultimately sets the stage for lasting transformation. In this stage we identify: 

  • Your Brand Ethos (and how your culture is motivated)

  • Positioning and Differentiation

  • Messaging (for internal and external audiences)

  • Recruiting, Retention and Recognition Strategies

  • Employer Branding Strategies

*Each company is unique. Some of the elements above may be well defined and used to inform the Plan only. All Plans are developed based on business needs.

EXECUTION

All execution aligns to the Brand Culture Strategy including:

  • Internal Communications

  • Events and Experiences

  • Workspace Strategies

New! MDNA For Spaces

Is your space working for or against you? Is it inspiring? Do your employees engage when they're working in the space? Is it aligned to how their motivated and your overall organizational goals too? We can help you address these questions and more. Using MDNA Cloud data, we provide space design recommendations.