Southern Minnesota Initiative Foundation

Project Scope

Brand Development, Communications Plan, Visual Update, Website, Collateral 


Southern Minnesota Initiative Foundation came to Envision wanting simplified, focused communications, especially on their website. Keeping the logo intact, we recommended they break out of the “jargon rut” for a more understandable online presentation. We developed their website so it communicates the organization’s two new core areas, emerging workforce and emerging business, in a fresh and clear manner. Audiences can now navigate the reorganized and redesigned site with ease, readily obtaining the information they need.


“Envision’s staff was incredibly gifted at listening and understanding our organization, which in turn enabled them to develop fantastic communications products.” —Carol Cerney, COO

Liz Zurek Beaudry