Corology


Project Scope

Brand Strategy, Social Media Plan, Content Marketing Strategy

Summary

Corology is a software platform that combined 360 degree feedback and professional coaching for personal development. The Corology team, after initial beta launch, needed a brand strategy to help launch their sales and marketing process.

Envision, using its proprietary Brand Culture framework, was able to provide clarity and strategic direction. A full brand strategy was provided that also included a social media and content marketing plan. An editorial and social media calendar were provided based upon a keyword and content analysis. 

Brand strategies for startup companies have to be approached differently because of the agile nature of the software development cycle. Ed Kang, digital brand strategist for Envision, was able to provide strategic direction using his own experience in developing software and working with venture capitalists in Silicon Valley.

Results

The Corology team was able to translate the brand strategy into an excellent website. Corology continues to roll out the social media and content marketing strategy to build digital footprint. Learn more at corology.com.

I highly recommend working with Liz and her team! At first, my partner, JJ and I were not particularly excited to work with a marketing firm as we were in a start up, and our resources were limited. Add to that: we were unsure of how to communicate details of our new company. Where do we start? What would they need to know? How could we transfer our dreams of “what if” to “what is”? 
Liz and Ed asked incredibly insightful questions from the start. The process was thorough and efficient. Most importantly it WORKED. We now have a solid cohesive direction, an elevator pitch, a set of options for tag lines, social media content and we feel confident and excited about our message! - Melissa Albers, Partner
Liz Zurek Beaudry