Brand Strategy, Website, Content Marketing, SEO, PPC, Social Media, #GoGeo Online Campaign
Terra Therm is a geothermal heat pump manufacturer that was looking to develop an online marketing plan to promote its products and provide a marketing platform for its dealer network. After creating a brand strategy, we launched the website discovergeothermal.com which featured a searchable dealer directory so customers can obtain free quotes from contractors in their area. To support the strategy and drive traffic, key words were analyzed to determine the best content for marketing along with SEO to enhance a pay-per-click campaign. In addition, a series of videos were produced and the hashtag #GoGeo has been integrated across all social media channels.
Every month, Envision's strategy continues to generate online leads with traffic that increased month-over-month. Client has not had to increase PPC budget to see traffic increase based upon the organic growth of the strategy.