We Measure Culture.
Transform your entire organization with a well-developed brand culture. Get customers to love your brand and your employees to live it. Using MDNA Cloud, we provide an x-ray of your organization's culture. Then develop a culture plan that will drive marketing ROI.
a Culture X-ray
1. Individual MDNA Gifts
Part one of MDNA Cloud is a personal assessment that identifies how each employee is intrinsically motivated. Each participant receives a personal report with their individual MDNA results including a primary and secondary MDNA Gift. To the left is an example of the report that each employee/team member receives.
2. Culture Dimensions
MDNA Cloud takes data from the individual assessments and provides scores for six primary culture dimensions.
The entire organization's culture is visualized into a culture graph. This graph acts as a map to quickly identify assets and opportunities. Think of it like an upfront X-ray or MRI. The data in this graphs tells us:
- SDI (Self-Determination Index) - measures how intrinsically motivated employees are in relation to their roles and responsibilities.
- SEI (Social Engagement Index) - shows how engaged an employee is with their peers.
- CCI (Confidence in Change Index) - reveals how confident the employee is in terms of change.