Brand Culture

Align brand and culture for lasting transformation

Transform your entire organization with a well-developed culture. Get customers to love your brand and your employees to live it. In partnership with the MDNA Institute, we provide an x-ray of your organization's culture, develop a Brand Culture strategy, help to execute, and ultimately measure the results.


Winner of over 40 industry awards, Envision has long been recognized for it's strategic approach and creative work in brand and marketing communications across North America. Now, partnering with the MDNA Institute, we're offering a complete service area that focuses on building your brand by building your internal culture.

Alignment of Brand and Culture

Good things happen when there's alignment between your external brand and internal culture. We develop strategies for that alignment.

Results and Inspiration

Nothing accelerates growth more than a culture of action and accountability. That's why we measure results using our MDNA cloud-based assessment.


Brand Culture Strategy

Today, organizations must balance the tension between long-term planning and short-term agility. This requires that all marketing strategies and internal culture to align to an overall Brand Culture strategy and for that strategy to be easily measured. Using the MDNA cloud-based assessment and a specific type of interviewing process, we are able to measure six dimensions of culture and the engagement and motivation of each employee. From there, we identify your company's Core Brand Culture (brand "ethos") and then create a strategy that aligns to business goals, intrinsically motivates employees and ultimately sets the stage for lasting transformation.

  • Positioning and differentiation
  • Diagnostics of your existing culture (including measurement of six dimensions of culture)
  • Measurement of strategy results
  • Positioning with your team and audience
  • Messaging for internal and external audiences
  • Recruiting, retention and recognition for brand building
  • Virtual Culture Officer

Culture Design

  • Social media and engagement for culture building
  • Collateral design for internal team member use
  • Culture events and experiences

Workspace Design

  • Space design and layout
  • Brand integration
  • Signage

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FAQs: Brand Culture>>

Article: Where MDNA meets Brand Culture and Workspace Design>>