Brand Strategy

Positioning with results 

A company’s brand can become the ultimate competitive advantage. For this to occur, every company must have a brand strategy that is focused on differentiation. A clear differentiation equates to sustainable advantage and strong results. 

A Company's DNA

So how is differentiation identified? It starts with the company’s DNA. Every company possesses a unique DNA, its essence and culture. If the company can align its brand strategy to its DNA or what we call Core Brand Culture, then something special happens. The differentiation of a brand becomes effortless. Envision helps companies achieve effortless differentiation beginning with the following:

MDNA Assessment

MDNA is our analytics software that will show you how to build your brand around a core idea, manage your digital activities for results, motivate your employees, and measure workplace culture. We believe profit per employee is the single most important metric in any company.  

Interviews

We interview your primary stakeholders (internal and external). Then we go radio silent for a bit. During this time, we’re brainstorming and creating a Brand Strategy that will align to your goals, leverage your culture strengths and differentiate you in the marketplace. 

Deliverable(s)

We customize every Brand Strategy based on our client's core ethos, goals and desired results. Typically we identify the following:

  • Core Brand Culture, the ethos of your brand 
  • Positioning and Differentiation
  • Brand Platform Ideas
  • One-Word Why
  • Elevator Pitch
  • Execution Plan
  • Assessment Reports (with actual numbers assigned to your brand)
  • Interview Transcripts
  • SEO and Digital Content Analysis
  • Competitor Analysis